ADIDAS Pre-Grammy’s Showcase

ADIDAS hosted their pre-Grammy’s “Original Is Never Finished” showcase at the Penn Plaza Pavilion. Since  Grammy’s were hosted across the street in MSG, the Penn Pavilion was a perfect location to kick out the Grammy’s while maximizing their marketing activations. The first level was used as check-in and coat check.  The second floor consisted of the main stage for performances throughout the night, VIP and green room sections as well as a catering area.

adidas original is never finished penn pavilion